Branding

Logo Design

At Brand Design Leeds, each logo is crafted with purpose, with every mark designed for real-world application. We carefully consider and create logo systems that scale across every touchpoint and align with your brand’s identity and values, ensuring a consistent and impactful presence.

Find the right approach How it works

The Process

How logo design works at Brand Design Leeds

Logo design is always part of a wider brand identity project. This is how that process unfolds.

Brand discovery

We begin by understanding your business, your audience, and your positioning. A logo is only as strong as the thinking behind it, so this stage shapes everything that follows.

Concept exploration

Initial mark directions are explored and refined internally before anything is presented. You see considered directions, not a mood board of half-formed ideas.

Refinement

We develop the chosen direction with you, resolving every detail of the mark, weight, proportion, spacing, and how it performs across different sizes and contexts.

System & delivery

The final mark is delivered as part of a complete identity system, alongside colour, typography, and usage guidelines, so it's ready to use from day one.

Where it fits

How to work with us on logo design

This service sits within our two ways of working. The right fit depends on where you are and what you need.

custom design projects

Part of a brand identity project

Logo design is always part of a wider brand identity project at Brand Design Leeds. A mark without a system around it is incomplete. We design logos as the foundation of a full visual identity.

Explore Custom Design Projects

ongoing creative support

Evolving your brand over time

As part of Ongoing Creative Support, we can help you adapt and extend your visual identity as your business grows, keeping your brand coherent as it evolves.

Explore Ongoing Creative Support

Not sure where to start?

Let's work out the right approach for your business together.

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