Digital Design

Iconography & Illustration

Custom iconography and illustration give a brand a visual dimension that photography and typography alone can't provide. A coherent icon set or a distinctive illustrative style adds depth, personality, and utility to how your brand communicates.

Find the right approachHow it works
Custom illustration displayed on an iPad Pro
The process

How an iconography or illustration project works

A considered process to develop a visual asset library that feels native to your brand.
01
Style definition
We begin by establishing the visual style, line weight, level of detail, character, and how the icons or illustrations relate to your broader brand identity. Everything is defined before production begins.
02
Initial set development
A core set of assets is developed first, establishing the visual language and giving you something concrete to review. Feedback at this stage shapes the rest of the set.
03
Expansion & refinement
The asset library is expanded and refined based on your feedback and requirements. Consistency across the full set is checked carefully throughout.
04
Delivery
All assets are delivered in the formats required for digital, print, and any other contexts, cleanly organised and ready to use.
Where it fits

How to work with us on iconography & illustration

This service sits within our two ways of working. The right fit depends on where you are and what you need.
custom design projects

Part of a brand identity project

Iconography and illustration can form part of a Custom Design Project, particularly where a brand needs a distinct visual language beyond photography and typography.
Explore Custom Design Projects
ongoing creative support

Growing your visual asset library

As part of Ongoing Creative Support, we can develop and expand your iconography and illustration library over time, adding new assets as your brand's needs evolve.
Explore Ongoing Creative Support

Not sure where to start?

Let's work out the right approach for your business together.
Book a call