Branding

Brand Style Guides

A brand style guide is what transforms a set of design decisions into a living, usable system. It gives everyone who works with your brand the clarity they need to represent it consistently and confidently.

Find the right approachHow it works
Brand style guide document concept mockup
The process

How a brand style guide comes together

Created in close collaboration with your team so the documentation reflects how your brand actually works.
01
Audit & review
We begin by reviewing your existing brand assets and how they're currently being used. This helps us understand what's working, what needs clarifying, and what the guide needs to cover.
02
Structure & scope
We agree on the scope of the guide, what sections it covers, how deep it goes, and what format works best for your team. A guide is only useful if it's actually used.
03
Documentation
Each section is written and designed carefully: logo usage, colour, typography, imagery, tone of voice, and any application-specific guidance your brand requires.
04
Review & handover
The guide is reviewed with you before final delivery. You receive a document your whole team can access, reference, and use from day one.
Where it fits

How to work with us on brand style guides

This service sits within our two ways of working. The right fit depends on where you are and what you need.
custom design projects

Delivered as part of a brand project

Brand style guides are included in every brand identity project at Brand Design Leeds. They're the document that makes your new identity usable from day one.
Explore Custom Design Projects
ongoing creative support

Keeping documentation current

As part of Ongoing Creative Support, we can update and expand your brand guidelines as your identity evolves, ensuring your documentation always reflects how your brand actually looks and works.
Explore Ongoing Creative Support

Not sure where to start?

Let's work out the right approach for your business together.
Book a call