Branding

Brand Development

Brand development builds on a brand that's already in place, extending it into new campaigns, products, audiences and touchpoints while keeping it recognisably yours.

Find the right approach How it works

The process

How brand development works

Brand development runs within Ongoing Creative Support, planned month by month around where your business is heading.

Brand review

We start with what's already there: your identity, guidelines, assets and how the brand is used today. Understanding what works gives every new piece a firm footing.

Priorities & direction

Each month we agree where the brand needs to go next, whether that's a new product, a campaign, a new audience or a new touchpoint.

Extending the brand

New work is designed to sit naturally within the existing identity, extending the system rather than departing from it.

Keeping it consistent

Guidelines and assets are updated as the brand grows, so everything stays coherent and easy for your team to use.

Where it fits

How to work with us on brand development

This service sits within our two ways of working. The right fit depends on where you are and what you need.

custom design projects

Building or rebuilding your brand?

If your brand isn't established yet, or needs rebuilding from the ground up, that work happens as a Custom Design Project, starting with discovery and strategy.

Explore Custom Design Projects

ongoing creative support

Part of Ongoing Creative Support

Brand development sits within Ongoing Creative Support, for businesses with an established brand that needs continued senior attention as it grows.

Explore Ongoing Creative Support

Not sure where to start?

Let's work out the right approach for your business together.

Book a call